accounts for more than half the company's ice cream business. The Dove Ice Cream brand alone grew 12% last year. In the last five years, Mars' global ice cream sales have risen 42%. The bet on ice cream has paid off for the company. Outside of candy and ice cream, Mars also owns a large pet care segment and other food brands, including Combos Stuffed Snacks and Ben's Original rice. Mars aims to grow its share of the ice cream market as part of a broad-based business. While summer is still the biggest season for ice cream sales, Mars is also trying to boost business in the fall and winter through a partnership between the National Football League and its Snickers Ice Cream Bar. It used its $5 billion acquisition of Kind North America, best known for its nut bars, to push into plant-based ice cream substitutes. Mars has also been expanding its portfolio, rolling out new flavors such as M&M's Cookies and Cream Ice Cream Cookie Sandwiches and Twix Cookie Dough Ice Cream. It has spent $50 million upgrading its Burr Ridge, Illinois, ice cream factory and earmarked an additional $20 million for the facility that it hasn't spent yet. Mars faces tough competition to achieve its ambition in the U.S., but the company has been investing into the business. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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